Every month, there are over 2.5 billion active users on Facebook, 1 billion on Instagram, and 365 million on Twitter worldwide. Marketing on social media isn’t just a trend, it’s a powerful industry technique that is here to stay and will help you reach more people all over the world.
Connecting with your audience is important in all types of marketing. In a world with growing distractions and diminishing patience, effective marketing tactics are more important than ever.
Is it than enough to have a business account on social networking sites and post some wise sentences and beautiful photos of your product? No, people can’t really connect with those. Your campaign and your presence on social networking sites has to be real, it has to be alive, it has to have soul – something people can and want to connect.
Real, alive and with soul – sounds pretty simple, and actually it is. But before you can do “simple”, above all, you need to know the audience you need or want to reach. It is necessary to know their habits, culture, ways of communication. It takes an anthropologist, psychologist, language expert and marketing professional to think at all about where to start. And it takes best business storytellers to actually make it work.
That’s why it is essential for us to truly know our clients, their products and their audience. Only then can we begin with what we love and do best: make some storytelling magic.
Social networking sites are business storytellers playground. It’s fun, it’s creative, we enjoy it… But also we take social campaigns very seriously.